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Mr. Crisp is a playful and modern food brand built around a lovable potato chef mascot. The identity was crafted to be warm, inviting, and instantly recognizable—perfect for a business serving crispy, golden potato-based snacks.

Design Concept:
The logo combines a charming cartoon-style potato character wearing a chef’s hat, radiating joy and friendliness. With soft curves, a warm color palette, and a bold smile, the mascot embodies the heart of the brand: crispy comfort food with a side of fun. The red circle in the background adds boldness and flavor, symbolizing passion and hunger appeal.

Visual Style:

  • Mascot-led branding for instant emotional connection
  • Modern flat style for digital-first use across social media and packaging
  • Warm tones like golden brown and soft beige reflect the food's crispy nature

Purpose:
Designed for a snack food or fast-casual concept that thrives on street food culture, pop-ups, or delivery services. Mr. Crisp brings personality to every bite and builds a loyal fanbase through its iconic character and approachable brand vibe.

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